SaaS product
Digital membership passes for local businesses, in the wallet the customer already has.
Membership passes that live in the phone's built-in wallet, with no app to download.
- 1,500 businesses
- 400 paying
- 200,000 active passes
The problem
Small businesses sell memberships and then cannot administer them.
Paper cards are lost and forged, spreadsheets do not tell the front desk whether someone is current, and there is no way to prove a membership at the door quickly.
Membership software is priced for gyms with a thousand members, and nothing works for a brewery with a mug club of eighty.
Who this is for
Gyms, coffee shops, breweries, salons, clubs, membership groups and small venues who sell memberships, season passes or punch cards and currently manage them on paper or in a spreadsheet.
See the revenue walking out through the back door
Your own numbers in, a real figure out. Runs in your browser. No account, no card, no call.
Of 366 today, 155 are still here in a year
- Revenue lost
- $36,680
- Spent replacing them
- $22,556
- LTV to CAC
- 2.9x
Take this with you
No email required. It is your result.
Pass — cost of churn · 6.9% monthly churn costs $59,236 a year · One point of improvement is worth $5,965 · Average lifetime 14.5 months, LTV $315 Run it yourself: https://nftforsmallbusiness.com
Method: annual losses compound monthly rather than multiplying by twelve, so the figure is lower — and more honest — than the usual arithmetic. Lost revenue counts half a year of run-rate on average, since departures are spread across the year.
How it works
Three steps, and the first one costs nothing.
- 01
Run the free tool
Free forever up to 50 active passes.
- 02
See your own numbers
Membership passes that live in the phone's built-in wallet, with no app to download.
- 03
Upgrade only if it earns it
Keep the free result either way. Move to a paid plan when Pass is already doing the work.
What you actually get
Six things that are true on the first day, not on the roadmap.
- Set it up in minutes
- Connect your data once. Pass starts producing answers on the first run, not after a six-week onboarding.
- Everything in one view
- The numbers that matter to gyms, coffee shops, breweries, salons, clubs, membership groups and… on a single screen, updated live, with no spreadsheet in the loop.
- Alerts that mean something
- Thresholds you set yourself. Pass tells you when a number crosses the line and stays quiet when it does not.
- History you can trust
- Every change is versioned and timestamped, so you can answer what happened and when without guessing.
- Exports and API
- CSV, scheduled email and a documented REST API. Your data leaves as easily as it arrives.
- Roles and audit
- Invite the team, scope what each person sees, and keep an audit trail of who changed what.
Questions people actually ask
Do I need to talk to anyone to try this?
No. The free Pass tool runs without an account, a card or a call. That is the point of it.
What does it cost?
Pricing is published in full on this page.
Who is this actually for?
Gyms, coffee shops, breweries, salons, clubs, membership groups and small venues who sell memberships, season passes or punch cards and currently…
What problem does it solve?
Small businesses sell memberships and then cannot administer them.
Can I get my data out?
Yes. Everything you put in can be exported as CSV or JSON at any time, and deleting your account deletes your data.
Why should I trust the result?
Using the phone's native wallet rather than requiring an app removes the adoption barrier that kills every small business loyalty product.
Pricing
Published in full. No “contact us for pricing”, no per-seat surprise on renewal.
Free
The wedge, free forever. Enough to run on.
- Free forever up to 50 active passes.
- No credit card
- Core loop included
- Community support
ProPopular
For gyms, coffee shops, breweries, salons, clubs, membership…
- Everything in Free
- Unlimited usage
- Full history and exports
- Integrations and API access
- Email support
Scale
For teams that depend on this in production.
- Everything in Pro
- SSO and SCIM
- Audit log and data residency
- 99.9% uptime SLA
- Dedicated support channel
Prices in USD. Cancel any time from the dashboard — no email, no retention call.
See the revenue walking out through the back door
Your own numbers in, a real figure out. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. Pass never sees your inputs.